A SMARTPHONE app featuring television personality Paul Mercurio as the face of New England North West Tourism’s autumn marketing campaign was launched last week at Tam-worth’s Big Golden Guitar tourist centre.
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With marketing buzzwords such as “staycation”, “storylines” and “footprint” featuring in their speeches, MPs and marketing gurus took the floor at the launch to announce the second phase of the campaign.
NENW Tourism chairman Les Parsons said the $220,000 campaign was aimed at the selfdrive market. Despite describing himself as “app ignorant”, he hoped everyone including grey nomads would embrace the new technology.
The New England North West Map & Guide app, which is described as an interactive brochure, features information, drive itineraries and a must-see/mustdo list for each town in the region and is available from iTunes.
Member for Tamworth Kevin Anderson, who spoke on behalf of Tourism Minister George Souris, said, “You can have the best location in the world but it is about getting the right message out”.
Embracing the region’s natural assets and our “wide-open spaces” is part of the campaign’s concept. A television advertisement will start at the end of April or early May.
Mercurio said he was excited about being the face of the campaign and described the new app as “brilliant, not just for travellers but businesses as well”.
