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Woolies pledges support

30 Sep, 2008 08:47 AM
While Woolworths will welcome requests for sponsorship of local community and sporting organisations when its Glen Innes store opens next month, the supermarket’s ability to stock local produce will depend on consumer demand, seasonality and competitors.

Two representatives of the company outlined policies regarding Woolworths’ role in the community at an information session on Thursday night following the annual general meeting of Glenrac (Glen Innes Natural Resources Advisory Committee). Glenrac has two links with the company; it has been a recipient of a grant from a Woolworths/Landcare sustainable farming fund, while a daughter of former Glenrac board member Col Crosby now works for the company in the area of change management, and was able to secure two staff members to speak to the community.

Woolworths community investment manager Amy Robinson discussed the various community grants and fundraising projects the supermarket giant invests in and how local communities can access these funds, while Woolworths group sustainability manager Armineh Mardirossian spoke about the company’s focus on climate change, how this affected security of food supplies, and policies regarding the range of items stocked.

Ms Robinson said the company’s head office had developed a number of programs to invest in the local community, including a Drought Action Day that distributed money through the Country Women’s Association to help needy families, and a $20 million fund for children’s health services at hospitals across the nation, including Tamworth.

However Ms Robinson said much of the local community and sporting sponsorship comes from communication from the community to the store manager who contacts head office to find the relevant grant available in their Investing in the Community programs.

Ms Mardirossian said policies about securing local produce were being influenced by increased costs as a result of climate change, as much as anything else.

“If there is a particular local product that people are keen on and that a competitor has, it will go through a review process and if it does prove to be popular we will get it into the store,” she said.

Ms Mardirossian said major issues facing the supermarket chain are drought, refrigeration, transport and food waste.

Refrigeration is the largest carbon dioxide producer in supermarket stores. Woolworths has recently rolled out a number of ‘green stores’ across Australia in attempt to combat the high percentage of carbon emissions.

However the yet to be completed Glen Innes store will not be one of these green stores. The Glen Innes store fittings were ordered 11 months prior to the commencement of construction and could not be changed for ‘green’ appliances, Ms Mardirossian explained.

Transport and food distribution were other issues raised during the presentation. Products are centrally distributed. This practice has caused concern about why produce is not sourced from the local area. Ms Mardirossian explained that consumer demand and the company’s ability to match their competitors means they have to maintain continual supply of produce, sourcing foods from areas that are in season. The increasing focus on seasonality has led the company to educate consumers on which foods are in season through advertisements but she did concede the company could do more.

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Commitment...former Glenrac board member Colin Crosby talks with Woolworths executives Armineh Mardirossian and Amy Robinson after the Glenrac AGM on Thursday.
Commitment...former Glenrac board member Colin Crosby talks with Woolworths executives Armineh Mardirossian and Amy Robinson after the Glenrac AGM on Thursday.

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