Inland NSW Tourism CEO Graham Perry chaired yesterday’s Destination NSW management plan meeting at the Glen Innes Town Hall and said he was keen to identify key marketing targets for the region to work towards.
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The workshop commenced, retracing the initial steps to identify the regions marketable assets in food, wine and the natural landscape almost a year ago.
Attending tourism managers from around the region commented that the current outline for the Destination NSW management plan identified general strengths for the region, but noted that more a more specific approach would be needed to successfully market the New England High Country product.
“I kind of think that there is sort of an opportunity to bring it all together,” Inland NSW Tourism CEO Graham Perry said.
Mr Perry chaired the meeting and retraced the regions initial steps to launch the Destination NSW campaign almost a year ago.
“I guess what I would like to get out of it is what are the key things that we want to achieve in the next 12 months?”
High on the list of priorities was to streamline access to the Destination NSW online accommodation platform ‘Get Connected’.
Attending managers said it was important to have more local tourism businesses come on board and support the initiative and that providing a less complicated, streamlined online platform would be a valuable asset for the venture.
Mr Perry said many of the bourgeoning tourism regions were coming to terms with the campaign and developing strong and unique identities to attract new and returning visitors for longer stays. He said the communities in the New England High Country group particularly were a near perfect fit for encouraging collaborative community tourism opportunities, showcasing the rich heritage, natural and cuisine themed assets of the region.
