Death of "Dolly" Amy Jayne Everett sparks calls to end bullying

Amy Jayne Everett had been the young face of Akubra hats as a girl. Photo: Ben Bissett
Amy Jayne Everett had been the young face of Akubra hats as a girl. Photo: Ben Bissett

PEOPLE across the North West are being encouraged to look out for one another in a bid to lift the lid on mental health.

It follows the tragic death of "Dolly" Amy Jayne Everett, who took her own life at 14 after being bullied. 

There has been an outpouring of support from all corners of the country for Dolly’s family, who are well-known in the Northern Territory, as hundreds take to social media to condemn bullying and talk about mental health.

The #StopBullyingNow hashtag has since been trending across social media, while Akubra Hats posted a moving tribute, which has been shared more than 11,000 times, honouring the girl who was the face of their past Christmas advertisements.

Narrabri-based clinical psychologist Malinda Guest said it served as a timely reminder for people in rural and remote Australia to look out for one another.

“There’s still a stigma about asking for help, not only in rural populations, but with all of Australia as well,” the Boundless Psychology owner said.

“We can’t make someone worse by asking if they’re okay. If anyone notices that someone’s not doing well – whether they’ve become withdrawn, reserved quiet, not engaging in things they previously were – ask.

“For people experiencing difficulties, have that conversation with friends or family, check in with a GP or a support service.”

Ms Guest warned locals about the darker social media, and called on them to monitor their use of it.

HELPING HAND: Clinical psychologist Malinda Guest, of Boundless Psychology. Photo: Supplied

HELPING HAND: Clinical psychologist Malinda Guest, of Boundless Psychology. Photo: Supplied

“Social media is one of those uncharted beasts,” Ms Guest said.

“Unfortunately social media is filled with trolls, who hide behind the safety of a keyboard.

“We’re seeing more awareness around mental health across all age groups.

“It’s not that there’s an increase in mental health, but there’s an increase in awareness and insight.”

If you or someone you know needs help, phone:

  • Lifeline 13 11 14
  • beyondblue: 1300 22 46 36

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