Shad Bailey, director of Colin Say and Co, said the company donated $1 a head for every beast sold at their Friday sale. If the animal was sold to a Queensland it was doubled to $2.

In total they donated more than $5000 to help Queenslanders.

The donation was particularly big because of the size of sales this time of year.

In the second large sell-off of cattle, Colin Say and Co sold over 3000 cattle, mostly steers, on Friday, and those just from the area between Guyra and Deepwater.

Director Shad Bailey said producers were running out of feed and water and looking to sell off.

"We're coming into winter now, autumn and we've not got much ground cover and very little surface water and we're a month away from gong cold," he said.

"So our growing period's virtually finished and we're going into winter with no feed at all."

It's driven producers to sell, sell sell.

"(Friday would) be one of the larger yardings for the year," he said.

"Generally our weiner selling period's in April, but with the dry conditions we've had to come early so we're about a month early than previous years."

"(Destocking is) getting quite serious. It was quoted by one of the processors that by the end of the month there could be some 20,000 cows gone out of the new England area, which is massive."

Nonetheless, prices were quite good - "well above expectations", with over $3 a kilo for angus steer or over $2 for a heifer. Steers sold from $220 to $260, heifers for about $150 to $180.

But while Northern NSW has too little water, producers in Queensland are facing the opposite problem.

The company donated thousands of dollars of the profits of the sale to a charity helping Queensland farmers recover from the Townsville floods.

"(Queenslanders) are great supporters of our company and we do have clients in Queensland as well - I'm a staunch Queensland supporter!"

Mr Bailey said he was "proud" to give $1 per head sold, an amount doubled for every beast sold to a Queensland farmer. On Friday he estimated that about half the yarding went north, putting the donated amount over $5000.

"That's the least we can do," he said.

The charity they donated through is called Blaze aid, which is helping producers near Julia Creek rebuild fences and purchase fodder.

Last month, Landmark put 8300 cattle, sheep and lambs under auction. Brad Newsome also attributed that sale to the dry weather.