New website gleninneshighlands.com launched today to sell Glen as the place to be

SELLING GLEN: One of the carousel of screens you will see on the front page of the Glen Innes website.
SELLING GLEN: One of the carousel of screens you will see on the front page of the Glen Innes website.

Glen Innes has a new website.

Council today set up Glen Innes Highlands.comas part of a new marketing campaign aimed at selling the town as a place to visit, invest in or move to.

Glen Innes Severn Council economic development manager Margot Davis said the website is to be a shopfront for the town.

"The initial marketing campaign is based on the popular social game 'would you rather' to demonstrate favourable comparison between holiday experiences in Glen Innes Highlands and city verses country lifestyle," she said.

The council has committed to spend $75,000 on billboards, digital advertising, Google adwords and video, with the digital and social media element of the marketing campaign to kick off today.

The campaign will target key geographical locations identified in a marketing strategy completed earlier this year, according to a council press release. Those four sections of the community - locals who left for uni, or for work, tree changers and retirees or semi-retirees.

Mayor Carol Sparks said she was excited to launch the project, which she said would show off what the region has to offer.

"Following on from councils adoption of the new marketing strategy and campaign idea in the last financial year, the new website and final campaign execution does a great job to bring the strategy to market to influence people to visit, live and invest in Glen Innes," she said.

"This is just the start of Council's renewed focus to leverage the adopted Glen Innes Highlands brand for the purposes of economic development.

"Council is focused on delivering a new place-based economic development strategy and action plan this financial year in line with the adopted community strategic plan."

Council's operation plan sets an objective of increasing the population of the shire to 10,000 over the next decade, up a little over 1000.

Check out the site here: https://gleninneshighlands.com

READ MORE: