Glen Innes Severn Council funded online courses provide local business with free marketing training

Local business will have the opportunity to participate in the marketing course
Local business will have the opportunity to participate in the marketing course

Local business will be able to gain valuable marketing skills to help them recover from the recent ravages of drought, bushfires and the coronavirus pandemic thanks to funding provided by the Glen Innes Severn Council.

The courses delivered by "Brandlocal" are available for free for all business in the local Glen Innes area to access online.

The courses are pre-record for the benefit of local business to access the course at their own time, and are kept as short and sharp as possible whilst providing business proprietors a complete end to end guide on how to effectively and efficiently market their business.


"Council encourages local businesses to sign up to the course to make the most of this opportunity to learn new skills or improve their existing strategies to protect and grow their business," Glen Innes Severn Council general manager Craig Bennett said.

The course material is focused on sharing methods that are going to get local businesses the fastest results, which are relevant after the spate of recent crises.

Business can benefit from the following:

  1. Low cost, high return marketing strategies that get quick results in any situation;
  2. learn how to connect with new customers without spending a single dollar on marketing;
  3. Set up and optimise your free Google My Business listing to get more customers;
  4. How to build trust and authority online to fast-track your marketing success; and
  5. How to use call-to-actions to get more people to engage your business online.

"By funding this initiative council aims to give local businesses the most up-to-date approaches to business marketing online. Now more than ever, during COVID-19 businesses can utilise these effective, no/low-cost approaches for high return and results. Whilst we're also encouraging the local community to shop local, businesses would benefit from better online conversion to protect and grow their business revenue," council's manager of Economic Development Margot Davis said.

Through participating in the course local business can learn the content at their own pace and skip to the content of the most interest to them, and utilise the support feature which allows them to keep engaged and asked questions throughout the duration of the course.

Local businesses wanting to sign up or find out more about this course can visit for further details.