The human face of worst drought in the region's history will be the subject in a new photography section at this year's Glen Innes show.
Photographer Steve Wright said it's often images that stick in the brain and help explain the mood of major events.
The new section will be a way for people to "come to terms" with Glen Innes' big dry, he said.
It's about emotion as much as fact, he said. And that doesn't have to be a negative emotion either.
He gave one example of a recent scene that would have made a great pic.
"A person who I work with who has been breeding cattle for 35 years," he said.
"If it hadn't rained the other day, they were going to sell up.
"That's 35 years of work vanished."
The relief of that moment could have been award winning.
"It would be just as easy to see a picture of someone jumping for joy at the rain in this, it would fit the subject."
With the show just two weeks away, the region's photographers better get snapping. First place will net you $100, with second prize $50 and third $25.
And the black and white section is one that will suit amateurs, professionals and everyone else.
"They don't have to be good photographers.
"We try to encourage them to become better photographers and one of the ways we do that is limit it to just two entries per class.
"We would get people turning up with twenty photos to put on in a class and they all look a bit them same; so it's choose your best two."
The veteran photographer has won his own fair share of prizes and awards and he gave entrants a bit of advice:
"Photography is just another form of communication.
"So if you can communicate not just a scene; this is what it was like at my place, but how I was feeling about it as well (that's a better photo).
"And the good thing about black and white is that it's fairly conducive to depicting emotions as well as just a straight subject.
"When you take the colour out of things and you're just left with the black and white then you have to work a lot harder."
Entries close February 7, with photos to be at minimum the size of an A4 page.